Reinier
Hello. My name is Reinier. I love fundraising and have been doing it enthusiastically since 2001.
In my career as fundraiser I’ve been privileged to work with amazing causes and people. First at Médecins du Monde, Médecins Sans Frontières and Greenpeace. And more recently with amazing clients like UNHCR, Save the Children, Oxfam Novib and many others.
They have inspired me to be the fundraiser I am today. And they have taught me key lessons in how to do it right. And I’m still learning every day.
The central theme in my work is how to build long term growth by servicing our donors. We need to value donors as much as we need value from them. And we need to do that with a donor-centric and data-driven approach where we make long term choices based on the lifetime value of our donors. The success of your fundraising depends on a combination of donor-centricity, controlling your data, authenticity in your communication, differentiation from other causes, great leadership and expertise development.
I've started Reinier Fundraising, so I can work and share my experiences with many more beautiful organizations. I've been successfully involved in interim management roles, program reviews, strategy advice, different types of coaching and recruitment advice. All with a focus on individual giving. In addition I have created the best planning tool for fundraisers to 'facilitate and force' data-driven fundraising in our sector: Forward for change.
Over the years I got so excited about this beautiful profession that I’ve launched several volunteer initiatives for the benefit of the fundraising community. Best known is 101fundraising, the award-winning international crowd-blog on fundraising. But also in The Netherlands I've founded several initiatives, like fondsenwerving.blog.
Check out what people say about me. And please get in touch if you'd like to know more.
Wishing you all the succes in your fundraising endeavors. Let's make this world a better place.
Reinier Spruit
Testimonials
“When you need any fundraising advice what so ever or rather a steady, experienced interim fundraising manager, Reinier is the guy to go to. He brings stability, humor and heaps of strategic and practical knowledge to your team. With ease and kindness he will point out the weaknesses of your fundraising program and offers a helping hand in developing it to the next level. ”
“To gain a comprehensive understanding of the long-term effects of the decisions made in designing a healthy and well-founded fundraising mix, Forward is an excellent tool.
Within our team, we have adopted the tool to become more data-driven, allowing fundraisers to have better control and insight into the dynamics of underlying variables.
Thanks Reinier for your commitment to a more data minded sector!””
“Reinier was my fundraising coach, but I guess you could also say he was my fundraising mentor, inspiration and role model as a fundraiser.
Reinier taught me everything I needed to know about data-driven fundraising, the donor experience, how to demonstrate leadership as the fundraising lead in a new market for UNHCR, and much more than that. Whether you are the beginning of your career, or a seasoned fundraiser, I am sure there will be lots of things that Reinier can teach you.
Reinier’s expertise on fundraising in Belgium, the Netherlands, Europe and globally is beyond compare and I would recommend any fundraiser to get in touch with Reinier and see if there’s a way you can collaborate. There are many fundraising resources out there, but Reinier is simply the best.”
“I want to express my sincere appreciation for the collaborative effort with Reinier in implementing the planning & monitoring tool Forward within our fundraising team. Our integration of last year’s fundraising plan and investments into the tool proved to be a game-changer. The insights gained have proven to be truly invaluable.
Reinier has proven to be a valuable partner, offering strategic planning expertise and invaluable insights into the world of fundraising. We look forward to another year of fruitful collaboration and achieving new milestones together!”
“Reinier’s commitment to data being the sole driver of high-quality fundraising decisions, has not only helped shape UNHCR’s fundraising successes for years to come, but has also led to improvements in our international procurement processes. Which in turn have led to better contracts and stronger partnerships with our suppliers.
Three years on, the Individual Giving team has seen incredible growth in terms of number of donors and amounts donated. Reinier’s dedication to the fundraising profession combined with his willingness to share his extensive experience, knowledge and network with all involved, have certainly attributed to this growth. While at the same time being an inspiration to Private Sector Partnership-colleagues across the globe.”
“Reinier is one of the few consultants in The Netherlands who can speak with authority and experience at all levels: from analysts to channel managers to team leaders and senior management; and navigate both organisational issues as well as fundraising technique and strategy. Which is exactly why we hired him. And he delivered.”
“Reinier [...] significantly helped us advance a global, complex proposition. Whether it’s numbers and analysis, creative direction, or executive-level coaching, Reinier can flex between them all and deliver the highest-quality results. Reinier also has the emotional intelligence to know when to sit back as one of the team, or lead out ahead with his vision. I trust him with every stakeholder to represent at the right level and always impress.”
“What I liked about Reinier is that he is not an outsider. But from day 1 he is really part of the team - he connects and genuinely shares enthusiasm for the goals of the organization. And is clear and sincere about what should and needs to be done.”
“I really enjoyed working with Reinier. He is not just a great consultant; he is also a very pleasant and fun colleague. Honestly, he was the best sparring partner I’ve had in more than a decade! I would recommend him to every fundraising organisation.”
“We’re still trying to convince Reinier to come and work for us, which will underline we wholeheartedly can recommend Reinier to you.”
“Reinier is one of those rare individuals who knows everything there is to know about his craft fundraising. And he is willing to share it all with a contagious enthusiasm.”
“Reinier excels in bringing teams to a higher level, particularly when it comes to analysing data, diving into the true meaning of donor loyalty and continuously asking the right strategic questions. ”
“Reinier has been very instrumental in the analysis of our fundraising capabilities. He mapped the situation quickly, came with clear and powerful recommendations and has been a great help in rolling them out.”
“Reinier is not just highly skilled in fundraising, he is also a strong manager. In the middle of the reorganization at Oxfam Novib, he was staying calm in a very hectic environment.”
“Reinier’s work at MSF has been outstanding. With a creative approach to fund-raising he and his team were responsible for sustained income growth in new and existing markets, allowing MSF to expand its medical humanitarian activities.”
Clients
Services
I am an allround fundraising manager/advisor with an expertise and proven track record in individual giving fundraising. I've been working in a variety of roles in my career, so I have hands-on experience with most challenges and opportunities out there.
Interim Fundraising Management
Yes, I can be your new interim Fundraising Director. Did your Head of Fundraising leave in a hurry? Or are you going through a reorganization? And you also want a fresh pair of eyes re-energizing your fundraising team and program? Contact me.
Program Reviews & Quick Scans
Every fundraising program can be improved. Most of them dramatically. Do you want to develop a new fundraising strategy? Is your new donor acquisition drying up? Let me review your fundraising program and I'll give you at least a dozen insights on how to strengthen it.
Strategy Development & Planning
Need a new long term individual giving strategy? Do you want to aim for long term growth? Always wanted to implement a donor-centric fundraising program? Let's get together and talk about where you want to go, how you'll get there and what you need to be doing in the coming years.
Coaching
Let’s discuss external trends and internal challenges. I can be your sounding board, your discussion partner for crazy opportunities and long term strategic discussions. I can be your personal coach.
Forward: long term planning, profitability and monitoring
Forward is a new planning, profitability and monitoring tool for fundraisers. Check out below description for more details.
Forward is an incredibly useful tool for fundraisers. It's a long term planning, profitability and monitoring model. You could also describe Forward as a big fundraising calculator.
It is a long term planning tool that gives you insight into future income, investment and donors, based on a variety of your own input variables. In addition, you get a crystal-clear overview of the profitability of your investments per segment and year. Long term ROI and lifetime value metrics have never been so clear. Finally, it will also facilitate your monthly monitoring and end-of-year forecasting process.
Forward can create a more data-driven fundraising approach in any fundraising program, resulting in unavoidable income growth. With "being data-driven" as one of the main ingredients for success in individual giving, Forward is a must-have for any fundraiser!
Want to know more?
CV
Professional Experience
Founder Forward
Reinier Fundraising | Jan 2022 - present
A long term planning, profitability and monitoring tool for fundraising organizations. Clients include: World Vision NL, Greenpeace (NL and Germany), Simavi, Save the Children NL, Leprastichting, Liliane Fonds, Alzheimer Nederland, Amref Health Africa (NL, Italy and International) and SOS Children Villages NL.
International Fundraising Manager & Senior Advisor
Reinier Fundraising | Dec 2014 - present
A variety of interim management, advise, coaching and speaker roles in 50+ organizations:
Oxfam Novib, UNHCR Nederland, Greenpeace International, Aidsfonds, CARE Nederland, Liliane Fonds, Save the Children, SOS Kinderdorpen, Plan International Nederland, World Vision Nederland, Oranje Fonds, Greenpeace Germany, Save the Children International, UNHCR Belgium, Artsen zonder Grenzen (MSF Holland), Make-A-Wish Nederland, Greenpeace Nederland, Stichting Vluchteling, Anne Frank Stichting, World Animal Protection, Simavi, Greenpeace Belgium, NSGK, Oxfam GB, Leprastichting, FNV, Dokters van de Wereld, MSF International, Stichting AAP, ZOA, Amref Flying Doctors, Greenpeace Sweden, Dorcas, GroenLinks, VSO, Het Nationale Theater (HNT), EU-Cord, MLDS, UNHCR, Humanitas, Diabetes Fonds, Hivos, Wakker Dier, UNICEF, Universiteitsfonds Tilburg, AMREF, Leprazending, Epilepsiefonds, HealthNet-TPO.
Head of Fundraising & Public Communication
Médecins Sans Frontières Holland
Nov 2007 - May 2010
Fundraiser Individual Giving
Médecins Sans Frontières Holland
Apr 2006 - Oct 2007
Fundraiser Individual Giving
Médecins du Monde Holland
Apr 2001 - March 2006
Co-founder
Donorbeats - data-driven fundraising starts here
Jan 2022 - present
Senior Officer Individual Giving Benelux
UNHCR
Feb 2021 - Nov 2022
International Fundraising Manager
Greenpeace International
May 2010 - Jan 2015
Education & training
International Fundraising Congress (IFC)
The Resource Alliance, Noordwijkerhout
2003 - 2023
Fundraising Summer School
Ask Direct, Dublin
2016 - 2018, 2024
The Bold Training for Nonprofit Boards and Staff
Dan Pallotta
2020
National Fundraising Convention
Institute of Fundraising, London
2019
Annual Lectures
Revolutionize, London
2014
Managing Professionals
Schouten en Nelissen, Amsterdam
2007
Direct Marketing - Advanced Course B
SRM, Amsterdam
2003
Social Cultural Sciences, MSc
Vrije Universiteit, Amsterdam
1996 - 2003
Volunteer Experience
Founder
Fondsenwerving.app
2023 to present
Founder
Expert Panel
2021 to present
Founder & blogger
fondsenwerving.blog
2019 to present
Co-founder
WoW
2021 - 2022
Founder
fundraising.pub
2018 - 2021
Founder
De Toekomst van Fondsenwerving
2016 - 2020
Project Lead
The Commission on the Donor Experience
2016 - 2017
Founder & blogger
101fundraising
2010 - 2016
Co-founder
Fondsenwerving Webinars
2016
Founder
Fondsenwerving Café
2014 - 2016
Founder
Fondsenwerving Vacatures
2013 - 2015
Jury Member
Esprix / Osocio / Young Fundraising Talent IF
2010 - 2014
Member Charity Committee
DDMA
2009 - 2010
Member Marketing Committee
VFI
2008 - 2010
Founder
AmsterDM
2003 - 2007
