Fundraising Directors are crucial for success. This incredible mastermind, known as Head of Fundraising in some countries, is in control of a massive budget and responsible for providing the organisation with the resources to do what it is supposed to. If you know how complex fundraising management is, you also know the sheer power of the Fundraising Director. (S)he controls information, makes everyday decisions, prioritises activities, inspires the team and sets the overall direction. At least, that's what they should...
Read MoreMany fundraisers are aware of relationship fundraising. Ken Burnettโs famous book Relationship Fundraising has opened many eyes over the last 25 years. There arenโt many fundraisers who havenโt read this book. However, its vision and core message have never been fully implemented in our sector.
Read MoreSometimes itโs the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story Iโd like to share with you. This is the fantastic story from the talented Sarah Roberts, from the time when she worked as Major Donor Fundraiser for Greenpeace Australia Pacific.
Read MoreIf you really want to go for retention you have to record the Retention Song with your fundraising team. Iโve especially adapted Bob Marleyโs lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust meโฆ
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